Responses to #HowEyeSeeIt Feedback

Hi All,

Most of you probably read my email to FFB and my discussion on why this issue hurts me so deeply.  I sent that letter to FFB via email and I received a response, to which I replied. I will continue to reply as long as they do and sincerely hope that they continue this discussion. I will update this blog as I receive replies so as to not spam everyone with many different posts. The top email will be the most recent email with the very bottom email on this post being the first email that FFB replied to me.

———- Forwarded message ———-
From: Jessica Naert <>
Date: Tue, Sep 27, 2016 at 6:20 PM
Subject: Re: FW: #HowEyeSeeIt Campaign
To: Rhea Farberman <>

Hi Rhea,

Thank you for your response. I wholeheartedly appreciate you replying to my concerns and continuing this conversation.

In school growing up, I was always taught that it doesn’t necessarily matter if you didn’t intend to hurt somebody, it mattered that you DID hurt that person. We were taught to apologize and reconsider our words/actions for the future. I would like to encourage FFB to do the same. While you may have intended to showcase the strengths and talents of blind people, this campaign is not doing so.

There are many other ways to showcase the resilience and mastery of people who are affected by retinal disease. For example, have you had the opportunity to look at Facebook recently. Many blind people are posting #HowEyeSeeIt videos in response to the horrific videos posted by FFB and they ARE showing how they can do the same things. Having sighted people attempt to do daily tasks without skills training and experience is not showcasing anything about people who are affected by retinal diseases. While I don’t exactly think this is the best solution because blind people shouldn’t have to show that they can do things equally to their sighted peers, that would be a far better approach, in my opinion, than your current campaign. Better yet, actually having your supporters TALK to a blind person.. learn FROM them.. that is the best way to, as you stated, get a “new appreciation for what it is like to master a skill without vision.”

That is my opinion. I am one blind person. However, you have also heard from many many blind people, many blind organizations, about how harmful this campaign is. But you’re not listening to any of us. Yes, there are a few blind people that do agree with the campaign and that is absolutely their right. I urge you, however, to think about the masses that you are hurting. The mass amount of people that you are portraying as incapable… the mass amount of people who have been literally sick over this campaign. Such a large community has been truly stressed out over this campaign.. We have been mocked, inaccurately portrayed, and have seen a huge response of fear and pity… all this due to a campaign by organization that purportedly is supposed to work to help people who are blinded/affected by retinal conditions, such as ourselves.

My job is a Transition Vocational Rehabilitation Counselor and as such I work to assist individuals with disabilities who are in high school to obtain and maintain gainful employment. Therefore, I have a very strong connection, both personally and professionally, to anything that discusses or affects employment for people with disabilities. The unemployment rate for persons with visual impairments is disgustingly high. The people that your videos are reaching are CEOs, supervisors, hiring managers, etc., that will remember these videos when the next blind person walks through their door and while you may not think that it is doing damage, it is. Please stop being defensive and listen to the people who are experiencing it. Another fact for you – did you know that blindness is one of the biggest fears people have? I remember losing my vision – sure I was somewhat scared and trying to figure out how things are going to pan out. As I continue to lose my vision, I still do wonder this from time to time. However, I have had excellent skills training, adjustment to blindness assistance, orientation and mobility training, assistive technology provided to me, etc., and I am equipped to handle these changes. People who are blindfolded for 5-10 minutes are not equipped and displaying that as a fundraising tactic is gross negligence to the population you serve. You have the power as a large organization to partner WITH us, not AGAINST us, and make a huge positive impact on the world at large but instead you are doing a huge disservice.. I’m not really sure how else to describe this.

Today you shared a Facebook post by ONE blind person. His voice should be heard, as should all of ours. Instead of highlighting several different views that have been shared about this campaign, both positive and negative, you chose this one, as if you were saying “Haha.. I TOLD YOU SO.” This is childish and not truly encouraging discussion. You obviously are aware of a few blind people that support this campaign but I promise you there are thousands more that are very hurt by it.

It’s okay to make mistakes… it’s more than okay for FFB to say “oops, we didn’t realize the effects this might have,” and switch gears. Please consider doing this. And, please consider having a variety of blind people on your Communications and Marketing team. I firmly believe that FFB and the blind community can forge amazing partnerships to continue to fundraise in big ways to advance the research for prevention, treatment, and cures for retinal degeneration diseases. However, that is not going to happen as long as you have this campaign going. We are too hurt. Again, I encourage you to go on Facebook and search #HowEyeSeeIt. You will see many videos and read many blog posts and posts in general from individuals who are blind or part of the blind community through relation who are deeply hurt by this.

Again, thank you for your response. I look forward to your next one to continue this discussion. It is my hope that we can reach a resolution that isn’t going to damage blind people for the next century or more. Curing retinal diseases is great but so far, my disease can’t be cured.. I still live with it.. but that’s not the problem. The problem is society’s perception about my abilities, about people with my disease, about people with visual impairments. THAT is the problem… and now YOU are part of that problem.

Thank you,

Jessica Naert

Diagnosed with Retinitis Pigmentosa at the age of 14

PROUD person with a visual impairment

On Tue, Sep 27, 2016 at 12:01 PM, Rhea Farberman <> wrote:

Jessica – Thank you for your email and for your past support of FFB.


The #HowEyeSeeIt campaign is intended to showcase the strengths and talents of blind people by pairing them with sighted counterparts with similar careers for a short interaction including acting, dancing, cooking and football.  We think these interactions give the sighted person a new appreciation for what it is like to master a skill without vision.  You and others have objected to the list of possible blindfold challenge activities.  We of course didn’t mean for the list to cause any offense and took it down when objections about it were raised.


Our goal is to raise awareness of retinal disease by celebrating the resilience and mastery of people who are affected and to raise funds to support the Foundation Fighting Blindness’ mission to advance the research to prevent, treat and cure blindness caused by retinal degenerative diseases.


We believe the HowEyeSeeIt campaign portrays the strengths of blind people, not helplessness.  Where we do agree is on the need to continue to raise funds for research.


Finally, all comments to the campaign Facebook page are welcome and allowed.  The only time we ever block a person from further comment is if they use inappropriate language or repeatedly spam a post.



Rhea Farberman


Rhea K. Farberman, APR

Senior Director, Communications & Marketing

7168 Columbia Gateway Drive, Suite 100

Columbia, Maryland  21046

(410) 423-0635








From: Jessica N. Naert []
Sent: Saturday, September 24, 2016 9:30 PM
To: Info
Subject: #HowEyeSeeIt Campaign


Dear Foundation Fighting Blindness,

Hello! My name is Jessica Naert. I have been a supporter of yours for several years, especially with the VisionWalk. I have co-captained several teams over the years, including “The Way Eye See The World” and “The Eye Catchers,” along with my best friend, Misty Allen. Both Misty and I have Retinitis Pigmentosa (RP). Misty is now totally blind. I have a little vision remaining. Retinitis Pigmentosa is one of the leading causes of inherited retinal degeneration vision loss and one that your organization readily researches to find a cure and fundraises to continue this important research. I support this type of research and applaud you for the work you have done. However, after your #HowEyeSeeIt campaign, I am not so sure that I can continue to support YOUR work. There are many ways to touch people’s heartstrings and encourage them to donate. Instilling fear of blindness into your donors or potential donors should not be one of them.

Your campaign is very misguided, encouraging supporters to fundraise by showing how difficult certain tasks are under blindfold. It is conveying that blindness is something to be feared, that blind people should have low expectations for themselves, and that society should also hold low expectations for blind people. Many are aware of the Muscular Dystrophy telethon, which aired every Labor Day. It was discontinued several years ago and one of the reasons it was is because people who actually HAD Muscular Dystrophy, along with their families and friends, were tired of the telethon portraying them as helpless victims, implying that without a cure individuals with MD have nothing to contribute. That is EXACTLY what you all are doing, FFB. This campaign has many similarities to the ice bucket challenge to raise funds for ALS. However, that challenge did not have their supporters pretend to have ALS for the day and the overall premise did not instill fear about the disease. You all could have done many different other creative things to follow the influencer to social followers model. Why this? If it was because you didn’t realize the dangerous impacts it would have, many of us can understand that and forgive. But instead of accepting this might be a problem, you continue to silence us.

I’m very disheartened by your censorship and lack of willingness to discuss this concern. Many blind individuals and sighted individuals alike have posted on your Facebook page expressing their disappointment and disapproval of this campaign. Some of these posts were very neutral, including Nicole Schultz-Kass‘. She is no longer able to post to the page. I too posted a very neutral post explaining my longtime support of your organization and while I wasn’t blocked from posting, my post was deleted and other comments were deleted. Many many other blind people have posted that they were blocked as well. You then proceeded to post and say that you weren’t doing this when we could easily show that you did. By doing all of this, you are fighting the blind PEOPLE, not the diseases. It would have been more helpful to the situation and cause if you all could have responding acknowledging our viewpoints and changing this campaign some so that you worked WITH the blind people, not against them.

I am not a member of the National Federation of the Blind (NFB) but understand that they have reached out to you about this. They are a leading organization in the United States for people and of people with vision loss. While you don’t necessarily have to agree with their viewpoints all the time, when an important issue like this arises, why not welcome the opportunity to continue to build the bridge between another leading organization for blindness in the United States (like yourself) and have an open dialogue?

As previously mentioned, Retinitis Pigmentosa is the cause of my blindness, but the fear our society has about blindness and the misconceptions surrounding blindness is the cause of most of the issues I have today. The perception that blind people need to be taken care of, that they would be a financial, physical, and/or emotional burden to hire and work with, that they are incapable of safely and effectively parenting, that they cannot be independent and contributing members to their families, communities, and a society as a whole… THIS is what hurts us. Several of the videos on your campaign webpage show professionals (film makers, chefs, football players, DJs, etc) who put on the #HowEyeSeeIt blindfold and try and do it without sight, many times with the guidance of somebody who is actually blind. This tactic is not appropriate because the blind chef, Christine Ha, has had YEARS of experience and skills training to get to that point, as did Jake Olson with football and Joe Mons as a filmmaker. The campaign has also encouraged more simple tasks be completed under blindfold, such as counting cash. Of course somebody who has not had to every do this before isn’t going to know how to do it but somebody who has been blind and had to learn how to adapt might pull out their iPhone and pull up the LookTel app which will tell them what each bill is, or pull out their money reader from the US Treasury, or feel the particular way a bill is folded to know which denomination it is. One of the most spread videos is about how blind people have trouble taking care of their children. This is so deeply painful for me. I am not a parent but plan to be in a few years. I have many many friends who are blind parents and have done a fantastic job at raising such sweet, responsible, loving, intelligent, fabulous children. One of my friends once was told that she shouldn’t fight in court for child custody because the judge will just look at her blindness and assume that she’s inept. THAT is absolutely disgusting and EXACTLY what your campaign is encouraging and encouraging our society to believe.

Through this campaign, you are suggesting that the only “hope” those who have been blinded by retinal degenerative diseases have is to wait for a cure. This is NOT the case. Depending on your geographic area, there are so many wonderful resources and support services out there to help these individuals be independent, obtain and maintain competitive integrated employment, have families, etc. I was diagnosed with RP at 14. I am now 27. I am a full-time state employee (Transition Vocational Rehabilitation Counselor), helping high school students with disabilities plan for their transition out of high school and into living productive lives. I am a devoted daughter to my beautiful mother, and a sister to my amazing sister in medical school. I am a leader in many organizations. I am a disability advocate. I am a best friend to many beautiful people, a girlfriend to a fabulous guy. I am a volunteer. I am ALSO blind. Blindness is a huge part of me, partially because I choose to let it be, but it does NOT define me.

There has been a lot of research done on these types of simulations. A blindfold simulation by a blind person will never be accurate. Arielle Silverman conducted blindness simulations as part of her research her in Ph.D. program at the University of Colorado. Several individuals were blindfolded, while several were not. The individuals that were blindfolded left the activity left with the perception that blind individuals are less able to hold down basic professional jobs and were less able to live independently. This simulation did absolutely no good for those with visual impairments. As Arielle has said, “Blind folding yourself is not much like living with blindness. When people develop permanent blindness, they get used to it. Research shows that most people who develop disabilities eventually adjust. The fear, frustration and distress go away over time.  It is just part of the human condition to adapt to any new circumstance. Further, when people become blind, they learn techniques and adopt tools, such as the white cane, that give them independence.” This type of simulation does not help them realize this. I will say that there are a FEW occasions, I believe, that disability simulations may be okay but there is a lot of thought and planning that goes into them to make them appropriate and not harmful.

In addition to your #HowEyeSeeIt hashtag, you can also add #ableist, #damaging, #dangerous, #misguidedfear, #oppression, #counterproductive, #mockery, and several more. I would love to talk to you about how we can remove those extra hashtags in reality and add more positive ones. While this campaign will end (hopefully sooner rather than later) and the sensation will die down, people with vision loss and their family and friends will have to live with the harmful effects of this campaign for a very long time. Do you employ anybody on your PR/Marketing team that is actually blind and actively part of the blind community? If not, I encourage you to do so. Maybe then you can find ways to fundraise for medical advances while not compromising the dignity and well-being of the population you apparently work for.

We, thousands of blind people from across the United States, look forward to hearing from you soon to have an open discussion about this issue. Until then, we will use #HowEyeSeeIt to speak AGAINST this campaign and post positive, empowering, and ACCURATE everyday depictions of blindness, showing our independence, success (at home, at work, as active citizens in our communities), and hope that we can help shine a light for you and your supporters on what blindness really looks like and how teaming up with us, not against us, will further your campaign and fundraising efforts drastically.

Thank you,

Jessica Naert



Jessica N. Naert


“The best and most beautiful things in the world cannot be seen or even touched. They must be felt within the heart.” -Helen Keller


Jessica N. Naert


“The best and most beautiful things in the world cannot be seen or even touched. They must be felt within the heart.” -Helen Keller

Published by

Jessica N and Makiko

Jessica is a proud Texan. She graduated in 2014 with her Master of Science in Rehabilitation Counseling and is now employed. She is visually impaired and has a retinal disease, Retinitis Pigmentosa. Originally Jessica started blogging about everything from being diagnosed with the disease to where she is now, almost 9 years later. Then, Jessica went to Guide Dogs for the Blind and was blessed with Makiko, her new guide dog. Now, her blog "The Way Eye See The World" is about everything related to visual impairments, including guide dogs.

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